marketing

Public Authorities Magazine Print Award

FEBELMA en UPP organiseren voor de vierde keer de PAMPA Award, in samenwerking met de Vlaamse en de federale overheid.

Met deze award willen de uitgevers van de Belgische magazines en de overheid de kwaliteit en de creativiteit van overheidscampagnes bekronen en aanmoedigen.

De wedstrijd staat open voor alle adverteerders van de federale, regionale en provinciale overheden, steden en gemeenten, voor zover die advertenties vallen onder de noemer ‘institutionele overheidscommunicatie’.

Definitie van kanalen

«The concept of 'channel' was used in three different and distinct ways in the literature reviewed for this assignment. For a large part the meaning is dependent on who is using the term, and for what purpose. Those writers who were discussing the means by which governments deliver services to the public tended to use the word ' channels' to describe the varying modes of service delivery such as face-to-face, written, telephone, and computers. Technical writers on the other hand regularly used the word to differentiate between different forms of electronic delivery (e.g. web, kiosk, video link and email) each of which was referred to as a ' channel'.

Thirdly, the term ' channel' was used to describe a set of packaged information and/or services. For example, the government of Victoria ( Australia) defined channels as a particular way of arranging information and services within a web-based portal. In this sense the definition being used for ' channels' was:

De 4 F's van blogmarketing

The 4 F's of citizen marketing. Here's a bit more about them:

  •  Filters: ...
  • Fanatics: ...
  • Facilitators: ...
  • Firecrackers: ...

Meer op: Church of the Customer Blog
Via: Bnox

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